The Power of Connection: How Knowing Your Audience Will Transform Your Writing
Alas, summer is over. As the cold winds prepare to bring in the winter, I will not forget in a hurry the ‘hot girl summer’ trend, which had many dashing to the gym to ensure they slayed during the summer.
Judge me not, but I did contemplate enrolling in a gym just so I could bring the heat during the summer. But my demanding jobs had other ideas.
Now, I am a self-professed Instagram addict! If I have a problem, I typically google it. Example: “Top 10 fitness influencers”. Then based on the results, I go to Instagram and check their pages out!
So when I searched for fitness influencers, the Google results included Kayla Itsines and Simeon Panda. Take a good look at the screenshots of their Instagram pages below.
Notice something?
I sure did!
Kayla’s page has a relaxed, feminine aesthetic. The pictures of her child tug at my heartstrings and make me…
